Reinforcing anti-breakage hair care

In November L’Oréal Professionnel is launching force vector- a new range within série expert for fragile, brittle hair.  The range contains a technological innovation of GLYCOCELL containing Incell and Royal Jelly. These ingredients works on both zones of the hair fibre to reinforce its resistance to breakage.  The hair is left consolidated and fortified for hair glowing with strength.

Loreal  Professionnel Texture Expert

L’Oréal Professionnel introduces a break through with texture expert; a new take on hair beauty through styling to transform both the texture and the health of the hair.  It features an exclusive Pearl Protein technology that works to treat the hair whilst providing hold, texture and control.

L’Oréal Professionnel texture expert formulas are balanced between emollients to provide moisture and holding polymers for specific hair types: fine, medium and thick.

The L’Oréal Professionnel texture expert Collection includes a unique collection for the three principal hair types (fine, medium, thick) as well as a strong holding fixing mist hairspray for all hair types – to elevate creative styling to the highest level of glamour and cosmeticity.

Spring Summer 2009 sees the return of romanticism and femininity to the international catwalk.

For their latest colour collection, L’Oréal Professionnel transports us to a natural setting full of lightness and freshness: the sophisticated, gentle and colourful world of gardens. On the catwalk for this season we find transparent and light fabrics, as well as floral ornaments, from the subtlest to the most evocative.

For the hair, flowers are the source of inspiration for the season for the creation of looks and shapes that forecasts vibrant colour while remaining feminine. In haute couture, the aesthetic style of the flower is often reinterpreted for its shape and colour. In fashion, the flower embellishes dresses and accessories. In the creative world, nature has always been a source of endless inspiration.

The colours for this season are a beautiful palette of stunning light brown and blonde shades, matched with surprising tones such as pink, blue and violet to create interest and depth.