True Grit launching L’Oreal’s exclusive INOA colour range in NZ

True Grit is one of only 5 salons in New Zealand chosen to launch L’Oreal Professional’s breakthrough new hair colour INOA.

Pictured: True Grit’s Jacqui Victor (second from left) with other Team INOA members.

True Grit’s own Jacqui Victor has been chosen as one of five experts to join the exclusive Team INOA. Jacqui and the rest of Team INOA will be hosting a series of media launches and workshops around New Zealand in coming weeks. L’Oreal handpicked 5 representatives from around New Zealand who would best showcase the brand, experts were chosen  based on their expertise, experience and reputation. With over 25 years of experience and 13 owing her own salon, Jacqui was an obvious choice.

Science and technology often deliver many exciting innovations that earlier generations could hardly have imagined…the DVD, the GPS and the MP3 are but a few.

Now L’Oréal Professionnel brings to market the world’s first three-part ammonia-free permanent hair colour utilising a breakthrough technology that delivers the ultimate colour experience and results.

Introducing INOA, which stands for INNOVATION, NO AMMONIA – L’Oréal Professionnel’s new generation hair colour that ushers in a new era for professional stylists and their clients, superseding major formulation principles.

INOA’s patented technology – the breakthrough Oil Delivery System (ODS) – is unique in the way it easily and effectively carries colour deep in to the hair fibre to deliver optimal colour quality – without any overpowering ammonia odour.

 With absolutely no ammonia, INOA gives both clients and hair stylists an odour-free colour experience with optimal respect* for the hair while delivering 100 per cent coverage on white hair.  And because of its optimal scalp comfort, INOA is suitable for sensitive scalps.

INOA’s ammonia-free, odour-less formula allows you to lighten hair, darken hair and perfectly cover white hair with exceptionally even coverage from root to tip.  Fifty true-to-reflect shades are at launch. 

NO AMMONIA.
OPTIMAL SCALP COMFORT.
OPTIMAL RESPECT* FOR THE HAIR.
INFINITE COLOUR POWER.
SUBLIME SHINE.
UP TO 100% WHITE HAIR COVERAGE!
NO MORE ODOUR.

ENTER to WIN: Enter here to be one of the first in NZ to have your hair coloured with INOA!

Check-out the action shots from the Auckland INOA launch below:

To see more photos from the INOA launch click here!

Check-out the INOA website for more information!

*Respects the hair’s natural essential amino acid and lipid balance.