Reinforcing anti-breakage hair care

In November L’Oréal Professionnel is launching force vector- a new range within série expert for fragile, brittle hair.  The range contains a technological innovation of GLYCOCELL containing Incell and Royal Jelly. These ingredients works on both zones of the hair fibre to reinforce its resistance to breakage.  The hair is left consolidated and fortified for hair glowing with strength.

HARNESS THE POWER OF HEAT WITH KÉRASTASE CHROMA THERMIQUE A REVOLUTIONARY THERMO-RADIANCE PROTECTING MILK FOR COLOUR-TREATED HAIR

Dull, sensitised hair fibre and lack of radiance are key challenges for women with colour-treated hair. Hair that has been coloured is particularly sensitive to a loss of shine, brittleness of hair fibre and the fading of colour.   These women are looking for a care product that can repair their sensitised hair fibre and revive the shine of their colour whilst providing them with the opportunity to safely style hair.  Introducing Kérastase Paris Chroma Thermique, the first thermo-radiance milk that utilises heat as a source of care to repair and polish coloured hair by working with heat styling appliances allowing for a deeper penetration of active ingredients.  Chroma Thermique uses exceptional thermo-shine technology to leave hair supple and easier to style with sublime radiance and shine. The lightweight protective radiance milk utilises heat activated technology to smooth and protect the hair from breakage and colour fade while preserving the brightness of colour, resulting in a glossy hair substance.  Heat styling becomes a source of light and care for your hair and the result is soft and silky hair with colour brilliance and spectacular shine.